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USER COMMENTS >"); document.write("
Turn off the telly!
"); document.write("The best way to resist incessant marketing messages is to turn off the TV. Confident kids (and adults too, I guess) are less brand conscious and less likely to be duped into overspending by advertisements preying on their hopes and fears. You are NOT what you buy!. TV_666"); document.write("
More NOT better
"); document.write("Challenge advertising's assumption that 'the latest', 'new' or 'more' of everything is always better.. Post-more human"); document.write("
Be grateful for what you have
"); document.write("You can resist the evil lure of advertising by being grateful for what you have rather than wanting what is advertised. Your possessions are NOT 'so last year'! There are many who would cry tears of joy if they could share in 10% of our abundance.. Pieter"); document.write("
Well done
"); document.write("A very well written article with some very valid points, well done!. Simon"); document.write("
Adopt spiritual values, not those of our ultra-consumerist society.
"); document.write("Adopting spirituality instead of the values of the ultra-consumerist culture we live in will ensure you're not ensnared by advertising. I'm an atheist, but I'm sure this would also work if Muslims, Jews or whatever adopt their God's values (whether 'he' is called Allah, Yahweh, Jah or whatever).. DJ"); document.write("
Money Money Money
"); document.write("Contrary to religious teachings, money is not the root of all evil. It can lead to your demise. Control it, do not let it control you. Discipline yourself. Instead of going to an expensive restaurant, get everyone to help cook a wonderful weekend lunch or supper. It costs far less and brings everyone together. My 32\" LCD shrunk recently. I feel jealous of my boss's 42\" but my neighbour envies me because he doesn't have an LCD. Be grateful. Don't believe the hype. And ask yourself, do I really need it and for how long will it make me happy? My home theater system became boring after 1 month. It's not worth it. . ebzah"); document.write("
The real problem's in us
"); document.write("People love to say 'Advertising makes you buy things you don't need.' But what do you REALLY need? Basically a cave, fire, a nearby stream. You don't NEED carpets. You don't NEED TV, big-screen or not. You don't NEED fancy brand-name clothes. Etc, etc. No, the real problem is in our hearts. We think that wearing Gucci or Nike will make us cool. That's because we feel empty inside, so resort to 'retail therapy.' Yes, advertising does exert pressure, but if we were really secure in who we were, we wouldn't need to have 50 pairs of shoes, or a big 4 x 4 and a Tag Heuer watch. Good self-esteem is our best defence against unnecessary debt.. alan"); document.write("
The bigger the car,the smaler the mansyndrome
"); document.write("Success is to live a happy carefree life as a human being,not a rich mans life as a wannabe king with debt.

sell your soul to the worldly riches and forever be its slave. Frikkie Botes"); document.write("
Correction ebzah
"); document.write("The correct Biblical quote is: 'The LOVE of money is the root of all kinds of evil.' Money is amoral - just a tool, neither good nor bad
in itself. But when it becomes something you dearly LOVE - an idol - then it becoms the root of much evil.. doug"); document.write("
The ball is in our court.....
"); document.write("It all depends how easily you are influenced as an individual. The problem is that a big majority of advertising these days are aimed at children. It is not only the TV but all media mediums. Companies exploit children like this and \"groom\" them to be brand concious when they should just be kids. I've noticed it since starting a family 5 years ago. We try not to buy our boys any \"branded\" merchandise but it is not that easy. Just take a walk into Woolies and try and find something that does not have a superhero on it. Maybe in the far back corner on the bottom shelf. We as parents need to educate our children and not get them hooked on commercial exploitation by the retailers. . "); document.write("
Resist greed
"); document.write("Resist greed and cultivate a sense of contentment with what you have.. Bruddha"); document.write("
Realise that advertising DOES affect you
"); document.write("You may think ads don't affect you, but you are wrong. The reason companies pay massive amounts for advertising is that it works. Well-written ads appeal to envy, pride and greed, emotions that affect us all.
Things aren't made any easier by the materialism in our culture. We idolize people for the most superficial reasons—they have lots of money, expensive possessions or a high-priced house—and we want what they have. We are ill-prepared to resist advertising lies.
I agree with DJ completely! A sage comment indeed!
. Spliffy"); document.write("
Recognize ads for what they are: appeals to envy and greed.
"); document.write("I agree that one shouldn't watch too much TV. If you can't resist them, don't page through so called specials or catalogues. To develop advertising resistance you've got to become aware that someone has been paid a fortune to tempt you to make impulsive purchases. Recognize ads for what they are: appeals to envy and greed.. AdBuster"); document.write("
I'VE GOT IT !!!
"); document.write("I have a 42\" LCD, a fancy Hi-Fi, a PS3 and lots of other gizmos and I drive a Nissan 1400 Bakkie!!!. Wacko"); document.write("
Contentment
"); document.write("Happiness and Contentment does not exist in being wealthy or having good health, this is Divinely inspired! Turn to Islam.. Da'ee"); document.write("
Brainwashing
"); document.write("Of course that's what advertising does. To overcome this listen to CD's and NOT the radio in the car and arrive at your destination in a better mood. Record TV programmes to watch later and fast forward through the adverts and definitely do not watch the SABC news. I suppose next week for a while the SABC will be off the air waves anyway.. BEB"); document.write("
EBZAH - Love of money is the evil part
"); document.write("Being conned into thinking that you must have the best and latest whatever.
If you want to quote scriptures, then make sure you know what your'e talking about. Religous leaders certainly have no idea, and only use what suits them.
GET THE PICTURE?. Big Brother"); document.write("
Very True
"); document.write("never have I read an article that I so thoroughly agree with. I think articles like these should not just be limited to those who have access to the internet. We must find other platforms to spread the message that you are not what you wear or drive. . luko"); document.write("
agreed
"); document.write("a world in which democracy is a popularity contest and big business owns all popular media outlets, freedom of choice seems a lost ideal. The idea that they have billions of dollars to spend on coercing you to value their products and fund their projects of destruction and greed is disgusting. the only way to fight back is to think for your self and open your eyes. Originality and eccentricity may seem foreign to many, but to those who appreciate the true nature of the human spirit, individual value may only be placed on a personality free from external pressures and aware of it's own hopes and dreams, independent of what they see on tv, and beyond what their friends present to them.. b j"); document.write("
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